The Patron Saint of Media Studies

When WIRED magazine christened the Canadian media guru Marshall McLuhan its “patron saint” on the original masthead in 1992, it seemed like a fitting honor. After all, the new tech culture magazine was the self-proclaimed authority on where the world was headed in the digital age. So tagging McLuhan, the late English professor turned media philosopher, added some prophetic pomp. His popular slogans like “the medium is the message” sounded like Zen koans written by an ad man, perfect for a Silicon Valley culture fixated on spreading the gospel of techno-utopianism. Here is something you will not find in WIRED magazine: “In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.”[1] A theological take on “the medium is the message.” This is also McLuhan. Whether McLuhan coined his famous phrase while looking at a television or a crucifix is of little importance. What is interesting is how McLuhan applied … Continue reading The Patron Saint of Media Studies