All posts tagged: Jean Baudrillard

The Vast Re-Education Program of the Superbowl Ads

The zeitgeist of any new year can often be distilled by observing the snapshots of commodity culture that Super Bowl ads provide. A cursory survey of this year’s Super Bowl ad lineup includes the usual suspects. We like movies. We like cars. We like movies about cars. We like feeling safe. We like movies about not feeling safe. We like beer. Minus the corn syrup. This read is not wholly inaccurate but it is superficial. It assumes that the content of the ads is merely projecting our cultural interests and desires right back at us. But that is never the whole story. As Marshall McLuhan liked to put it, the content of any medium is the juicy piece of meat that the burglar offers the guard dog before ransacking the house. What are we missing by focusing on the products and gags that the advertisers serve up? We are missing something profound about the medium itself. Or in the case of the late television era, we are missing something profound about the tectonic shift from …